Essential Components of a Successful Website Homepage Design
Looking at the homepages of some great websites, you will notice several elements similar to those websites. The similarity of elements is not a coincidence, but rather they follow a standard set of practices to make their website most convenient and profitable. This is mainly because a website’s homepage is the first thing that users interact with, and businesses cannot and should not take the risk on the home page design. It’s crucial for a website’s optimum performance to include all of the key elements in the homepage design.
So, what are some of the key elements that should be included on the homepage? A fresh design entrant might think it kills creativity and the unique business representation. However, there are certain elements, including logo and branding, navigation, menu, CTA’s, and others, to keep the homepage’s purpose intact. Additionally, a great homepage involves many more elements in play.
In this blog, we will cover key essential components of a successful website homepage design. Let’s begin.
Brand Identity & Logo
A website is an online representation of a business and often the only representation. A logo is what gives your business a unique identity. Every brand places its logo on the forefront of its website. Logo helps users recognize the brand quickly and distinguishes a business from several others in the market.
A standard practice in website design is to place the logo at the top left of the website. This is because it is where users’ attention is first drawn. You can, however, change the placement of your logo. However, users are typically trained to find the log at the top left. So, they will intuitively check it for the logo. No matter where you place your business logo, either at the top left or in the center, it must be easy to spot for your general audience.
Menu Tabs
Unless you’re working on a one-page design, visitors need menus to move around your website. A menu should be the first thing they see on your homepage, and it should be both highly readable and easy to use.
The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available.
As you can see, menus also often house your logo and CTAs, which makes them one of the more important homepage web design elements.
A Compelling Tag line/Mission Statement
The banner image on your website is placed right below the navigation bar. This is often referred to as the header image/design of a website. The purpose of this segment is to give users a quick idea of what your business is about. They should know what to expect from the rest of your website by looking at this section.
Several website development companies use this section solely for aesthetics, which is a major mistake. You should make the best use of this as this is the first screen that appears to your website visitors after landing on your website. Use this area to share useful information about your business, including your mission statement and a compelling tagline describing your stuff.
Information about your Business/ Products / Services
When visitors come to your website, they look for information. Not being able to find the information on the website, users can deviate from your website. Make sure your home page carries the right amount of information about your business and takes users to other pages for detailed information.
Adding an “about us” page to your website always helps users to easily learn about your business. But, this doesn’t mean you should not add any information on the homepage. You can give a brief introduction to your users about your business products and services and guide them to other pages for more information.
Keep in mind, if your website is selling products and/or services, it needs to be well described so that the visitors can get an idea of what they are buying.
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